There’s a lot of noise out there about measuring Twitter “success.” One of the best articles I’ve seen is Eric T. Peterson’s Measuring success in Twitter: Influence vs. Participation. He cites Dave Donaldson’s Twitter Following-Followers (TFF) Ratio, which I think nails it about as much as is possible.
Still. As in life, success is not so easily defined. What is success for you? If you own a small business, have a couple hundred followers, push out relevant sales/promotions without losing followers, and engage in real two-way conversations…well, that sounds pretty damn successful to me. Or if, like me, you use Twitter to follow interesting people and conversations – just cuz – then who’s to say that’s not successful as well?
At the end of day it’s like all marketing: IS IT WORKING FOR YOU? If so, gratz: you’re a Twitter Rockstar. (Now start following me and let’s talk.)
